News overview
23-02-12
As of today, the
Exact integration with Copernica Marketing Software is available for use. The integration is a connector that seamlessly connects both software systems. The Exact connector is available for users of Exact Synergy ASP, Exact Synergy Enterprise and Exact Globe 'Next'. The integration is offered by Copernica Registered partner and Exact Certified Gold Partner Quercis.
30-12-11
By request of our clients, we have made it possible for you to purchase SOAP API connections at Copernica per cluster. When starting a regular Copernica license, you receive the first 5.000 SOAP API connections free of charge. After that, you are charged an extra amount for the following 5.000, 10.000 and more than 10.000 connections. When it concerns more than 10.000 connections, the cost is € 0,0001,- per connection.
24-11-11
Attention: If you are using a link to Copernica (SOAP API, Periodic imports, etcetera) which is secured based on IP addresses, then add our new IP ranges to your firewall or application before December 15th.
14-11-11
As of today, Copernica Marketing Software has made the underlying libraries of the application available for other developers via the new Developer Network. This way Copernica makes its own contribution to the open source community. Following the decision on what type of license the open source libraries are offered, they will also become available for download.
12-10-11
The biggest marketing event in Belgium, Digital Marketing First, took place on October 11 at Tour & Taxis. Copernica presented itself prominently as a developer of marketing software. Voice, conversational agency in Brussels, presented itself as a Certified Copernica partner at the DMF.
31-05-11
On Sunday June 5 version 2.10 of Copernica Marketing Software is released to all accounts. Main features include more powerful email statistics, more user-friendly deliverability settings and smarter error handling.
We've dedicated a web page to the improvements in this version.
13-05-11
Copernica Marketing Software has released a new version of their
Magento plugin. The Magento plugin 1.2 was developed in cooperation with Realvine. Next to the existing features from the previous version, several improvements and expansions have been added to the plugin. This enables the Magento e-tailer to conduct powerful email marketing more easily using the marketing software.
02-03-11
Earls Court in London is the location for this year's Technology For Marketing & Advertising. With over 10.000 visitors TFM&A delivers the latest industry insights, trends and developments as well as leading suppliers of digital, direct, data and CRM solutions. Copernica attended this year's edition as well and gave a presentation on e-commerce and conversion.
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On sunday February 27 all user accounts of Copernica marketing software will be switched to version 2.9 of the application. It's a small release aimed at bug fixes, but also introducing the new functionality 'webstats'.
19-01-11
Copernica BV is now an official member of the IAB Belgium (Interactive Advertising Bureau). As a professional association the IAB Belgium brings together all players within the Belgian digital and interactive communications market. The IAB primarily occupies itself with the professionalisation and stimulation of the sector. Together with all players the IAB strives for a constant growth of the interactive marketing market.
17-01-11
Since sunday January 16 our users are working with version 2.8 of the application. The release follows shortly after the previous and is considerably less large. Version 2.8 offers some notable improvements to the e-mail statistics, faster selection rebuilds and more inline editing features. In 2011 users may expect small releases on a more regular base from us. We aim to minimize the disturbance and maximize your benefits from new improvements. Highlights version 2.8
11-01-11
Copernica Marketing Software is now an official partner of the Return Path Certified Sender program. Users of the marketing software can request a Return Path certification via Copernica. Return Path has years of experience developing the best e-mail deliverability products and services. They also manage a whitelist that provides improved access to more than 1,8 billion inboxes worldwide.
03-12-10
Copernica Germany is now an official member of the DDV (Deutscher Dialogmarketing Verband e.V.). The DDV is the communication interface between German government, academia, business and consumers.
The DDV represents the interests of its members in both Brussels and Berlin. It promotes the exchange of experiences and knowledge between its members and ensures a balance between the interests of industry, government, academia and consumers.
For more information about the association please visit the website of the DDV (in German).
30-11-10
Copernica Germany has been recognised as an authorized partner of Trusted Shops. Trusted Shops is the German market leader for accreditation of online shops. Its partners are bound to high standards for delivering trustworthy products and services.
See the website of Trusted shops for the full article (in German).
18-11-10
With this nomination, Copernica BV finds itself amongst the fastest growing companies in the Netherlands. Copernica BV also won a
Red Herring Award earlier this year. "This nomination is a great recognition for our team and the software we develop.", says Michael Linthorst, managing partner of Copernica BV.
12-11-10
On december 15th leading entrepreneurs and venture capitalists will gather in London once again for the second edition of the NOAH European Internet Conference. After last year’s succes over a thousand visitors are expected this year. Technology entrepreneurs, investors and executives from leading internet firms will gather to share their experiences and knowledge learned from building succesful Internet businesses.
11-11-10
The Millenium Gloucester Hotel & Conference centre in London was this year’s location for the second edition of the European Email Marketing Conference. The three days of conference were filled with innovating and educational content designed and created by e-mail marketers. Reputation, deliverability, segmentation and email optimization were just some of the topics discussed during the interesting and interactive presentations.
04-11-10
Below is an overview of changes to the SOAP API with the upcoming release of Copernica Marketing Software 2.7 on November 28. If you prefer an overview of just the added, removed and changed API Calls, please check the
special overview page.
01-11-10
Technology for Marketing & Advertising, TFM&A, a well known event from the U.K. is expanding globally. Last Wednesday and Thursday, the first edition outside of the U.K. was held at Shanghai Pudong Exhibition Center in Shanghai, a cosmopolitan city with over 17 million people. The location was right in the middle of the economic heart of this rapidly developing city: Pudong.
26-10-10
The Email Association - the Dutch organization for professional e-mail marketing - is threathened in its existence. Several parties - including even board members of the Email Association (!) - have made secret agreements to form a new exclusive e-mail association: the Dutch E-mail Service Provider Association (DESPA). Only a few e-mail marketing companies are going to be allowed to join this association.
30-08-10
A satisfied customer is your most valuable type of relation in the database. A satisfied customer will readily return for a repeat purchase and send his friends over for a look too. Cherish this behaviour and stimulate it by tracking the customer life cycle.
12-07-10
Sending e-mails to website visitors who have left their shopping cart unpaid is up to 20 times more effective than a regular e-mail campaign. The conversion rates of such campaigns are between 15 and 50% according to test reports of large companies and international marketing agencies. But how do you best go about setting up such a campaign?
18-10-10
Google recently introduced a new feature into Gmail: the Priority Inbox. It establishes the intelligent inbox in the market. Though it did already exist in a few forms. The challenge this feature brings us is not new, but it does stress the importance: a targeted and personal approach are more important than ever.
24-05-10
E-mail marketers often measure their success in clicks, but there’s one click nobody likes: the unsubscribe. And yet there is much to be learned from an opt-out: about your target group, your brand image and the quality of your e-mailings. But you can only learn these lessons if you’ve optimized the process behind the click. It won’t cost you much effort, just think the process through thoroughly one time and it will regulate itself.
19-10-10
Wondering how your European colleagues handle their email strategies? Update your email knowledge at the European Email Marketing Conference, November 1-3. We from Copernica Marketing Software heartily invite you. Send us an e-mail to benefit from a special €300,- discount!
05-10-10
This thursday the Nationale Vakdag Dialogue & Digital Marketing will take place in Rotterdam. This event is the 'place to be' for the new generation of marketeers. The event presents the opportunity to gather knowledge, exchange experiences and meet new business partners.
14-09-10
Copernica BV is proud to announce salesmanager Walter van der Scheer is one of three finalists of the award for DM Talent 2010. This nomination is a result of numerous recommendations by fellow marketeers who would like to acknowledge Walter’s work and his contribution to the field of Direct Marketing.
20-07-10
On september 2nd Copernica hosts the Direct Marketing Summit 2010: the multimedia mix at Media Plaza, Utrecht. In one afternoon we'll catch you up on all aspects of direct marketing with presentations about a.o. e-mail optimization, the psychology of buyers and integrating on and offline channels. To the action site »
01-06-10
Copernica, the Dutch leading developer and provider of e-mail marketing software, is crossing over to Germany. From june 1st 2010 all sales of the webbased direct marketing application for Germany, Austria and Switzerland will be routed through the new office in Düsseldorf.
01-06-10
Version 1.1. of the
Copernica|Magento plugin has been released yesterday. The new version allows administrators to specify which data fields from Magento are linked to Copernica for synchronisation.
28-05-10
Copernica Marketing Software has been announced winner of a Red Herring 100 Europe Award 2010. The Red Herring awards, from the so-named business technology magazine, are awarded every year only to the most innovative, cutting-edge IT-companies of Europe.
18-05-10
Copernica BV announced today it has been selected as a finalist for Red Herring's Europe 100 award, a prestigious list honoring the year’s most promising private technology ventures from the world European business region.
15-04-10
The recently released plugin between Copernica Marketing Software and Magento webshop software is now compatible with PHP 5.2. Copernica has updated
the downloadable plugin to version 1.0.1 to this purpose.
12-04-10
Copernica Marketing Software has been selected business partner of Thuiswinkel.org. Having been selected business partner makes Copernica one of the preferred suppliers of e-mail marketing solutions for Dutch Webshops. Copernica Marketing Software can be used to setup automated and personalised e-mail campaigns and linking them to a contact database.
05-04-10
On March 31 and April 1st Belgian webshop owners once again shook hands with Copernica during the E-shop Expo in Brussels. Our sales team, recognizable by their red sneakers, made the acquaintance of many inspiring and enterprising webshop owners.
08-03-10
Copernica Marketing Software has placed itself on the British maps during the TFM&A 2010 event in London. Our high profile stand and the (now-famous) 'red sneakers' of our sales team have lead to many interesting new encounters and new relations. Our online demonstrations landed us new customers on the spot.
25-02-10
A number of larger e-mail clients such as Gmail and Hotmail offer an unsubscribe function to their users for commercial e-mailings. This function adds an extra button to the interface of the e-mail program (see image). To activate this function as a sender of commercial e-mail, you need to add a special e-mail header to your mailings. This is called the list-unsubscribe header. The advantage for the sender is that you'll receive less spam complaints and it will improve the deliverability of your e-mails.
10-12-09
Segmenting and personalizing e-mail requires an effort. A marketer has to think about his target groups and interaction with the individual recipient for each e-mail campaign. But if he's a smart thinker, he'll also come up with some ways to reduce his repeated effort.
07-12-09
How do you place information on your website? Do you open the doors wide to gain trust from visitors and potential customers? Or do you lay down a threshold so you can collect leads?
17-02-10
To strengthen our position on the European market Copernica BV will be exposing on the largest marketing and communication event of England, TFM&A. The event will take place on February 23 & 24 in London. Copernica BV is represented with a stand and a presentation and of course the sales team.
Copernica will stand out from the crowd by being highly visible before and during the event. Interested parties are welcome to take place at our bar to experience a live demonstration of the software, which will give insight in the user friendliness and extensive possibilities of Copernica Marketing Software.
19-10-09
Our sales manager Walter van der Scheer presented 'You talking to me: trends in dialogue marketing' at the Email Marketing Forum on November 18 in Brussels. He explained how to develop effective e-mail marketing campaigns in three steps. View the full presentation below:
04-11-09
Authentication of e-mail is to make the sender and content of e-mail messages traceable for receiving mailservers. SPF, SenderID and DKIM are ways to authenticate a message, but they work in different ways. This article explains (in a simplified manner) to (non-programmer) marketers on what principles these techniques function.
23-10-09
On October, 22nd, over 2000 marketing professionals visited
Digital Marketing First in Brussels. 400+ visitors attended Walter van der Scheers’keynote presentation, and both of the two workshops were fully loaded with people interested in optimizing their e-marketing campaigns.
20-10-09
How can you convince your visitors of all the great features of your product? During Digital Marketing First Copernica BV provides a live 15-minute product demonstration so visitors get an real-time inside view of Copernica Marketing Software.
29-09-09
On October 22nd Copernica BV will be presented as lead sponsor of
Digital Marketing First, the #1 marketing event in Belgium. This will throw the door to both the Flemish and Welsh market wide open for their marketing software. During the event Copernica BV launches the French version of their software, gives an inspiring keynote session and demonstrates the application on their stand.
14-09-09
In week 39 Copernica BV releases the newest version of their marketing software internally. Several improvements and new features are introduced. Copernica 2.4 will run internally for one month as a final testing ground, after which time all accounts of all customers will also be upgraded.
01-09-09
On sunday september 6th we will expand our server capacity. Several accounts will be moved to a new databaseserver to effect this. This may cause a short downtime to your account on sunday.
01-09-09
Only 1 month to go: On October 1st the new Dutch Telecom Law will become valid. As of this date companies may only send commercial mailings to their business relations with explicit permission of the recipient. Not everyone is completely familiar with the new rules so we hereby present a short summary.
11-08-09
Being committed to optimizing your e-marketing activities, you continuously tweak your mailings, put effort in optimizing the look-and-feel and you have a clear subscription form on your website. Yet your subscriber list grows very slowly due to the number of unsubscribers. This article elaborate on some ways to reduce the number of unsubscriptions.
23-07-09
Most marketeers create their newsletters using templates and content blocks. This article offers ready-to-use tips a more efficient way of creating your e-mailings using RSS feeds and external HTML code.
13-07-09
Copernica has done it. You can now use stylesheets for styling your e-mailings. At the moment the e-mailing is send out Copernica Marketing Software will automatically convert the style elements to inline styles.
09-07-09
Spammers seem to have found a new way to sell their questionable products: short URLs. Companies like Bit.ly and TinyURL offer a service to convert long links to much shorter links. Unfortunately the true destination of these links is also obscured.
06-07-09
On Sunday July 5th 2009 a new version of Copernica Marketing Software was released. This version also contains some improvements made to the SOAP API. When a (sub-) profile is called, additional fields are returned. This can lead to problems with client application which can’t handle these extended results.
30-06-09
Microsoft Outlook 2010 will use the same techniques as Outlook 2007. Not everyone is very pleased with this. Dave Greiner of The E-mail Standards Project has set up a Twitter campaign in order to send Microsoft a clear message to fix Outlook 2010.
06-07-09
Sunday July 5th 2009 the new version of Copernica Marketing Software was succesfully released. This version contains various new features and other improvements like better e-mail delivery through DKIM and SPF and more selection options.
23-06-09
On Sunday the 28th of June 2009 we will perform maintenance on our Copernica servers. We will update operating systems and install security patches. During this maintenance, some websites may be offline for a very short time.
16-06-09
Monday the 15th of June the Dutch Ministry of Economic Affairs has published a press release about the new Dutch Telecom Law. This law will become effective from October 1st, in stead of July 1st, as earlier reports stated. The delay is caused by the Don't-call-me record.
09-06-09
More and more resellers choose Copernica Marketing Software. As account manager for resellers I, Jimmy Snijders, am the one to set the Copernica partner program with them.
02-06-09
On May the 31st of 2009 a new beta version of Copernica Marketing Software has been successfully released. Copernica BV will test this version for a month. Round the 1st of July the final version will be released for all Copernica users.
22-05-09
Copernica BV has become a member of EMMA-nl, a quality label for professional e-mail marketing. Copernica BV can use this logo to indicate that they only send e-mail based on receiver's permission.
20-05-09
April 1st, 2009: My first day as New Business Manager at Copernica BV. Over a month later, I can look back at a hectic period. Who would have thought that on my first working day, I would attend a conference in Belgium?
04-05-09
This morning the weblog of a popular Dutch website posted a message that a Copernica user had by accident published a list of e-mail addresses online. This concerned a list which was exported from Copernica Marketing Software. The security of Copernica Marketing Software was never violated.
04-05-09
It's impossible to ignore. Whether you turn on the radio, visit a conference, have a business meeting or read a trade magazine. Everybody talks about the crisis. Even at Copernica we can't resist!
28-04-09
On April 21, 22 and 23 of 2009, Copernica BV attended the TCD 2009. The innovative way of giving so-called silence demo's was very well received. Measured by the number of visitors to Walter van der Scheer's power sessions at the Dialogue Marketing Fair, dialogue marketing is very much alive among marketeers.
14-04-09
How do you go from communication to sales? This whitepaper offers 20 pointers to shape your campaigns as effectively as possible.
01-04-09
Since April first 2009 the invoicing process of Copernica BV has been fully automated.
02-03-09
The renewed website Copernica.com allows customers and non-customers tot apply for a Copernica account.
Copernica Marketing Software allows us to define, perform and monitor advanced and cross medial direct marketing campaigns.
