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Testimonials
Copernica Marketing Software allows us to define, perform and monitor advanced and cross medial direct marketing campaigns.
- Exact Software
Because of the many possibilities the software offers and its simplicity, we chose Copernica Marketing Software.
- Voordeelmobiel.nl
Copernica enables us to effectively conduct our email marketing activities. Furthermore, the software contains innovative possibilities. We are very eager to use these possibilities in future campaigns.
- Kender Thijssen
Copernica Marketing Software responds well to the needs of modern one-to-one marketing with its features.
- BK Gas BV
For years, we’ve enjoyed working with Copernica for setting up, sending and monitoring our campaigns. This is a result of the software’s user-friendliness, reliability and integrity.
- Mitsubishi Motors NL
For us, Copernica is the software for composing and sending our newsletter and promotional campaigns around trade shows and events. Ease of use and measurability are our key words!
- CFS
Copernica provides us with powerful software for database management and email campaigns.
- Trends Services
Using Copernica Marketing Software, we possess a highly professional email package which is scalable for the future because of its many extra possibilities.
- SEOshop
Copernica Marketing Software offers us everything we need as a retailer for email marketing and automated campaigns. We are still discovering!
- Bas Groep / MyCom
List of articles
Copernica's Developer Network
In this session of Copernica Whiteboard we introduce you to Copernica's Developer Network and some of our new open source libraries. As a user of open source software we are glad to contribute to the open source community ourselves.Improve your use of the SOAP API
An overview of improvements you can make while using the SOAP API to connect to Copernica Marketing Software. These will reduce the number of calls you have to make.Bounce management with Copernica
How do you handle your bounces (errors that occur when sending emails)? Are all of your settings within Copernica set correctly? You have to ensure the marketing software handles your bounces (and opt-outs) correctly at all times.The Copernica partner model
In this session of Copernica Whiteboard we explain how the Copernica partner model works. Find out how to find new clients using our partner program and discover what services Copernica offers you as a partner.Smarty 2 to Smarty 3
In this session of Copernica Whiteboard we would like to offer some useful insights on the latest upgrade to Smarty 3. Find out why this upgrade facilitates writing functions in templates and what else is new in Smarty version 3.Email marketing with Magento: are you interested?
Etailers gather a lot of valuable information throught their Magento e-commerce platform, but this information is barely used for further interaction with their relations. This is because the e-commerce platform does not offer any email marketing activities. Copernica makes this possible with the new Magento plugin.What to keep in mind when creating a good landing page?
A landing page is a webpage which a visitor 'lands' on when clicking on a call-to-action on another site, a banner, a hyperlink in an email or search result. This page is well formatted to be able to generate the intended result. Some focus points that you should definitely keep in mind.Encode hyperlinks for Google Analytics
Copernica gives you good insight into the statistics of a particular campaign, such as number of clicks, impressions and error messages in one emailing. The visitor behavior and conversions on your website however cannot be determined with this information. By encoding your links with Google Analytics you can.Reduce your spam rating: some focus points
A well-formatted email campaign should be able to count on a good deliverability. By keeping in mind a few simple points you can lower the spam rating of your emails.List-unsubscribe header: a reputation improving email header
Several large e-mail clients including Gmail and Hotmail offer an unsubscribe function for commercial mailing lists to their users. If you want this feature to work, add a special header to your e-mails, called the list-unsubscribe header.How-to compose usable newsletters?
How-to compose usable newsletters?HTML newsletter design: some important guidelines
HTML newsletter design: some important guidelinesFollow-up actions: The key to success
Follow-up actions: The key to successSplit-run tests: some practical advice
Split-run tests: some practical adviceDKIM: DomainKey Identified Mail
What is DKIM (DomainKey Identified Mail)?Deliverability: better email delivery with Copernica
Deliverability: better email delivery with CopernicaHow to build up your email reputation?
How to build up your email reputation?Return Path, improved deliverability and trust
Return Path, improved deliverability and trustOpt-out: Do not stop your client!
Opt-out: Do not stop your client!Opt-in and double opt-in: do you ask for permission?
Opt-in and double opt-in: do you ask for permission?Maintain a clean and up-to-date database: a roadmap
Maintain a clean and up-to-date database: a roadmapSender ID, how does it work?
A Sender ID control checks the sending address, just like the SPF authentication. Sender ID uses DNS to verify whether the sender is authorized to send emailings on behalf of that domain.What is Sender Policy Framework (SPF)?
What is Sender Policy Framework (SPF)? An SPF record is a record in the DNS data of a domain. SPF aims to help reduce spam messages.DNS-data: what does it do?
Each domain name (eg 'www.copernica.com') is associated with an IP address. The IP address is the unique identification address of a network. This allows any computer connected to the internet to locate the specific website. The link between domain name and IP address is called the Domain Name System.The difference between hard bounce and soft bounce bounce ... doesn't exist!
The difference between hard bounce and soft bounce...doesn't exist! The powerful marketing software of Copernica clarifies this distinction to the user, without using too vague notions of 'soft' and 'hard' bounce.A-record and MX-record: how does it work?
What are A and MX records? Read more about the difference between these two records. Furthermore you can read more about the difference between a CNAME and an A-record.
