Recording of CopernicaTV: Lead scoring in B2B | Case Exact Software

Written by Walter van der Scheer on 11 December 2013

Recording of December 10th's Copernica TV episode "Lead scoring in B2b; case study Exact Software".

CopernicaTV

In this episode:

At the beginning of 2013 Exact Business Solutions implemented a marketing automation strategy. The key element of this strategy was formed by a lead scoring mechanism. At a very low cost of implementation this instantly delivered:

- Average open rates of over 40%
- Conversion of 40% of Marketing Qualified Leads to Sales Qualified Leads
- Expansion of the program to various countries

Exact's Jasper Kolwijck and Richard Francis share their experiences while discovering lead nurturing in B2b.

Eager to apply lead scoring to your marketing using Copernica? Learn all about math equation in our latest video tutorial.

CopernicaTV webinar email marketing lead scoring marketing automation Exact math equation

A-record and MX-record: how does it work?

Always wanted to know the difference between an A-record and a MX-record? Discover the answer here at Copernica Marketing Software.

Watch the recording of webinar "Relevance = Revenue"

In this edition of CopernicaTV Brett Sammels, CSD at the award winning agency LAW Creative, discusses the fundamental components of email campaigns that drive customer engagement.

This webinar is a must-watch if you are interested in:

Defining an email marketing strategy
Sending relevant newsletters
Delighting individual recipients with surprising content
Opportunities of big data

Relevance = Revenue: Webinar July 21st with Brett Sammels (Law Creative)

In this edition of CopernicaTV we are joined by Brett Sammels, who will discuss the fundamental components of email campaigns that drive customer engagement and action that will ensure that your emails standout from the other 7 billion that are received in the UK on a daily basis.

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