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Testimonials
Copernica Marketing Software allows us to define, perform and monitor advanced and cross medial direct marketing campaigns.
- Exact Software
Because of the many possibilities the software offers and its simplicity, we chose Copernica Marketing Software.
- Voordeelmobiel.nl
Copernica enables us to effectively conduct our email marketing activities. Furthermore, the software contains innovative possibilities. We are very eager to use these possibilities in future campaigns.
- Kender Thijssen
Copernica Marketing Software responds well to the needs of modern one-to-one marketing with its features.
- BK Gas BV
For years, we’ve enjoyed working with Copernica for setting up, sending and monitoring our campaigns. This is a result of the software’s user-friendliness, reliability and integrity.
- Mitsubishi Motors NL
For us, Copernica is the software for composing and sending our newsletter and promotional campaigns around trade shows and events. Ease of use and measurability are our key words!
- CFS
Copernica provides us with powerful software for database management and email campaigns.
- Trends Services
Using Copernica Marketing Software, we possess a highly professional email package which is scalable for the future because of its many extra possibilities.
- SEOshop
Copernica Marketing Software offers us everything we need as a retailer for email marketing and automated campaigns. We are still discovering!
- Bas Groep / MyCom
Event driven campaigns
Event driven campaigns are campaigns in which you respond to predetermined triggers. For example, the purchase of a product or a birthday. But actions or events a relation is unaware of, can serve as triggers for your campaign. Campaigns based on these triggers can be automated using Copernica Marketing Software. This reduces the amount of time and effort you have to spend on these campaigns.
Setting up event driven campaigns
Use the marketing software to set up event driven campaigns. By email or mobile, the choice is yours. Respond to several contact moments during the customer life cycle, for example when registering for a newsletter or rewarding someone who's been a loyal customer for 5 years.
'Common' event driven campaigns include:
- Welcoming campaigns
- Birthday mailings
- Retention mailings or loyalty programs
- Abandoned shop cart mailings
- Winback campaigns
You can automate other contact moments as well using the software. Contact moments that would not seem relevant at first, but that can stimulate dialogue (and conversion) with your relation. For example, set up automated campaigns for relations that:
- Have not purchased anything for an entire year
- Have not been active on your website for some time. You can determine the time range by using the selection rules. Send an email to these relations, asking them whether their contact data is still up-to-date.
Using selections for event driven campaigns
When setting up your event driven campaigns, it is best to use dynamic selections. By doing so, you can select the triggers (conditions) your (sub)profiles within your database have to meet in order to receive the specific campaign. The selection is dynamic because it is renewed frequently thanks to built-in scripts within the marketing software.Example birthday mailing:
Create a selection that only includes the profiles of relations who are celebrating their birthday on the 'current date' (daily mailing), or celebrating their birthday between the 'current date' and 6 days earlier (weekly mailing). Use the database field 'birth date' when creating this selection. The next step is creating a birthday template and document which you would like to send. Add some personalization to this emailing. For example, include the relation's name or age. Make sure you test the emailing to check if the personalization works and the selection rules are applied correctly. Schedule your emailing to be sent on a daily or weekly basis. Because selections within Copernica Marketing Software are dynamic, the selection will contain different profiles every day. Your campaign will only be sent to the relevant (sub)profiles.
All of these campaigns can be created using Copernica. If you need help implementing the software for such campaigns, you can use Copernica's partner network. The partners within this network have a good experience working with Copernica and are glad to support you when executing your campaigns.
Copernica Marketing Software
Copernica helps you quickly set automated follow-up actions sent by email, text message or fax (PDF document). Our marketing software offers other advanced features such as content and user management and our SOAP API. This makes Copernica a complete and powerful product.
You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.
