Email follow-ups
Relevance is of crucial importance when using email marketing. You can set up email follow-ups or targeted automated responses based on events occuring within your email campaign. These automated follow-ups are then performed by Copernica Marketing Software.
When to set up these follow-ups?
You can indicate when you want to send the follow-up action in Copernica. This enables you to send a follow-up mail when a recipient opens your email. For example set up a follow-up action which sends a welcome message to someone who just subscribed for your newsletter. The automation of certain contact moments and follow-up actions facilitates the contact with your recipient(s).
Possible email follow-up actions
Sending a relevant email as a follow-up is just one of many possibilities in Copernica. You can choose to send a personalized PDF document or text message as a follow-up action. You are free to set a delay for automated follow-up actions. For example sending a second email one week later. You can apply other conditions as well when setting up follow-up actions. This can be done using the ‘if-then’-statements.
Copernica Marketing Software
Use Copernica to create, personalize and send your own professional emailings. Set up automated and mobile campaigns with our marketing software. Discover our various plugins for Magento, Hybris and Drupal.
You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.
