Are your emailings performing as planned?

Copernica generates different types of reporting based on the results of your email campaigns. Detailed information on the response of an emailing is provided in different tabs.

Distinction between different types of reporting

The software distinguishes the results of a template and the email statistics of a specific document. You are able to use a filtering system when viewing the statistics. This enables you to view the reports of a certain time range. In the general overview of the email statistics, you are able to search for reporting more accurately based on date, type of mailing or the number of sent messages. Furthermore, it is possible to view the email reporting of your account. Have a look at the overview of all sent mailings on behalf of your account and the different statistics.

In the overview of statistics you can find the following important email statistics:

Impressions

You can monitor precisely what happens to your email campaigns. Copernica sends along a small invisible image with every email. The image is downloaded from our server everytime someone opens the email. This enables us to tell you the exact number of impressions your email has generated. Under the tab ‘Impressions’ in the software, you can see the exact number of impressions measured each hour after sending your email. The total number of impressions and the number of unique recipients is also shown.

Clicks

Our email statistics show you how many clicks are generated by the hyperlinks in your email. Copernica converts your used hyperlinks. The conversion helps us accurately measure the number of clicks in your email. This helps you find out which specific hyperlinks generate the most clicks in your email. In the email statistics we report the total amount of clicks on a link followed by the number of clicks of unique recipients. These two numbers will differ when recipients clicked twice or multiple times on the same link.

Errors

Copernica registers all errors that occur when designing and sending an emailing. Errors are also reported in the email reports. You can optimize your deliverability of your next email campaigns by using this data.

Errors can also be processed in the software with the help of follow-up actions. For example, set a follow-up action linked to an error. The follow-up action can be set to change the profile of your recipient so that he no longer receives your newsletter.

Top domains and email clients

Would you like to find out what email client is most used amongst your target group? Our email statistics show you whether your emailing is received in Outlook, Gmail, Live mail or other email clients.

We also provide you with clear reports on the most popular domains within your database. It is a quick way of telling whether or not the majority of your target group has a Hotmail account.

Where are your emailings going?

Is the reach of your emailings limited to the United Kingdom or do you have some recipients in China? What Dutch province contains your largest number of recipients? Copernica's email reporting enables you to see the geographic reach of your email campaigns. These statistics can help you determine what specific region you have to focus on in a future targeted marketing campaign.

Google Analytics in your email campaign

Add the Google Analytics UTM codes to the hyperlinks in your email all at once. You are able to check what hyperlinks generate the most clicks within your target group. This is done by naming the source, medium and name of your campaign in your hyperlinks. Together with Copernica’s email statistics, you are able to monitor your email campaigns more accurately.

Share the email reports

Would you like to share the reporting of your email campaign with the rest of your organization or other external parties? Copernica enables you to share the results by email. Thanks to the 'share statistics'-feature you are able to send the email statistics of a template or specific document to one or more addressees. These are redirected to your statistics via a hyperlink. The feature also enables you to determine how long the statistics are available to the recipient(s).

Copernica Marketing Software

Use Copernica to personalize, test and send your emailings. Monitor your email campaigns with our elaborate email statistics. Copernica enables your set up mobile and automated campaigns or create websites and PDF documents.

You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.

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