Personalize emailings
According to studies the response to e-mail campaigns can be raised up to 50% by personalizing emailings. Copernica Marketing Software is the ideal solution for personalizing, testing and sending emailings.
How to personalize your emailings?
An e-mailing can be personalized several ways using Copernica.
- Include the name or contact details of the receiver in the content.
- Adjust the content and layout of the e-mailing based on the receiver’s data.
- Personalize headers such as sender and subject using the marketing software.
Your website can also recognize the receiver by adding a personal hyperlink to an e-mailing. The content of this website can be personalized if it has been designed within Copernica.
Use Smarty codes to personalize your emailings
A simple and strong code is used within Copernica to personalize emailings. It’s called Smarty code. The marketing software will replace these codes with the matching data from your database when sending emailings. All data from your database can be used for the personalization of emailings.
Dynamic content in emailings
Texts and images are an important part of the design in emailings. With Smarty code you can use information from your database as conditions to either show or hide certain texts or images. These conditions are created using ‘if-then’ statements. Depending on p.e. their location or previous purchases, your contacts receive only those offers relevant to them. You can also add RSS or Atom feeds to your emailings using Copernica. With the Smarty code you decide if your relations can or cannot see these feeds.
Copernica Marketing Software
Copernica helps you personalize, test and send professional emailings. It also enables you to set e-mail follow-up actions. Did you know that you can personalize websites, text messages and PDF documents with Copernica? This makes Copernica a complete and powerful product.
You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.
