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Copernica Marketing Software allows us to define, perform and monitor advanced and cross medial direct marketing campaigns.
- Exact Software
Because of the many possibilities the software offers and its simplicity, we chose Copernica Marketing Software.
- Voordeelmobiel.nl
Copernica enables us to effectively conduct our email marketing activities. Furthermore, the software contains innovative possibilities. We are very eager to use these possibilities in future campaigns.
- Kender Thijssen
Copernica Marketing Software responds well to the needs of modern one-to-one marketing with its features.
- BK Gas BV
For years, we’ve enjoyed working with Copernica for setting up, sending and monitoring our campaigns. This is a result of the software’s user-friendliness, reliability and integrity.
- Mitsubishi Motors NL
For us, Copernica is the software for composing and sending our newsletter and promotional campaigns around trade shows and events. Ease of use and measurability are our key words!
- CFS
Copernica provides us with powerful software for database management and email campaigns.
- Trends Services
Using Copernica Marketing Software, we possess a highly professional email package which is scalable for the future because of its many extra possibilities.
- SEOshop
Copernica Marketing Software offers us everything we need as a retailer for email marketing and automated campaigns. We are still discovering!
- Bas Groep / MyCom
Send emailings
You have created, personalized and tested your emailing. Added several follow-up actions within Copernica. You are now ready to send your emailing. With our e-mail reporting you can view your final results.
Send emailings to selections
By creating selections in your database you appoint the recipients of your emailing. Choose the document that you will send after creating a selection. The emailing is sent in just a few clicks. Creating selections enables you to send relevant and targeted emailings with Copernica. This improves the dialogue with your recipients and helps reduce the number of spam complaints.
Want to add an attachment?
You easily add attachments to your emailings with Copernica. PDF documents created with Copernica can be added to your emailing in just a few simple steps. Would you like to attach your own files? Copernica can send any random file as an attachment of your emailing.
Schedule emailings in advance
With Copernica Marketing Software you can easily program campaigns in advance. It's possible to schedule your emailing so it will be sent at a predetermined moment. Similarly, you can schedule your emailing to repeat at regular intervals. Copernica offers an overview of already scheduled emailings.
Use this feature to send birthday greetings to a selection each day, or a newsletter based on an RSS feed each week.
Optimizing your deliverability
You want to make sure you have obtained a good deliverability when sending your emailings. Copernica offers several effective methods to help you improve your online reputation and deliverability. For example to check your authentication data (SPF, DKIM or SenderID).
Furthermore, you can apply for a participation in Return Path Certified Sender program via Copernica. This certification guarantees you increased online trust and improved deliverability in over 1,8 billion inboxes worldwide.
Adding feedback loops and list-unsubscribe header
Copernica offers other features that optimize both deliverability and email reputation. For example, by registering for feedback loops of email clients or by adding a list-unsubscribe header to the emailings.Feedback loops
Automatically process complaints about your sent email. The application is able to process abuse reports from feedback loop providers. By registering for these loopback programs, you will receive an abuse report. For example, when a recipient presses the 'spam-button'. You can adjust the settings in the software so that it automatically processes these abuse reports. Registering and unsubscribing recipients who make complaints, improves your email reputation and deliverability because you keep your database 'clean' and up-to-date.List-unsubscribe header
A list-unsubscribe header contains information on how to deal with requests to unsubscribe. It is a header that is transformed to an unsubscribe-link within different email clients. You can add this to the emailing using the marketing software. Recipients will not see this information: they get to see an unsubscribe-button. This can be the spam-button but because of the list-unsubscribe header, several email programs (such as Hotmail and Gmail) will automatically replace the spam-button with an 'unsubscribe me'-button.Copernica receives a request to unsubscribe the recipient when he presses this button. The software will receive a report and will process the request (you can adjust the settings in the software to automate this process). Indicate how and where you want to receive these reports in the list-unsubscribe header.
The header supports both an email based and web based unsubscribe mechanism. This means you can add the header within the software through various ways:
- Full unsubscribe header: contains both the abuse email address where the report will be sent to and the unsubscribe hyperlink. We recommend using this feature.
- Unsubscribe header only with email address: The email client will send the abuse report to the given email address.
- Unsubscribe header only with hyperlink: Add an unsubscribe hyperlink to your email. You can do this by using the special {unsubscribe} smarty. Add this smarty code to the HTML source code of your email. You will also need to indicate within the software that you are adding an unsubscribe header with hyperlink.
- No unsubscribe header: It is also possible to disable the unsubscribe header when sending your emailings.
Copernica Marketing Software
Use Copernica to design, personalize and test your own professional emailings. Set up personalized follow-up actions in just a few steps and track your campaigns using Google Analytics or our elaborate e-mail statistics. This makes Copernica a complete and powerful product.
You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.
