Smarty tags or Smarty code is a template engine for PHP. It is a special code used for the personalization of your marketing campaigns. Emailings, websites, text messages and PDF documents can be personalized using Smarty tags.

Using Smarty

Personalization within Copernica Marketing Software works with the help of Smarty. Using this code you can include every database or collection field within your campaigns. The Smarty tags will be replaced by the correct contact data of the addressee or recipient. Smarty tags are characterized by the use of braces, { and }, and the dollar sign $. Next to filling in contactdata, Smarty tags can also be used to include dynamic content in your marketing campaigns.

Using these Smarty tags within Copernica allows you to:

• Include the recipient's data in emailings
• Automatically include the webversion of an emailing
• Set conditional content blocks (dynamic content)

Include contactdata in emailings

When personalizing an emailing, you use Smarty tags. The correct data will be retrieved from your existing contact database. All data within the database (from profiles and subprofiles) can be used for personalizing emailings. You only have to fill in the names of the specific fields and the software will replace these with the correct data when sending an emailing.

For example:	Will be converted to:
Dear {$Salutation}{$Name}{$Surname}, Thank you for registering. Kind regards, {$Accountmanager}	Dear Mr. John Doe, Thank you for registering. Kind regards, Pete Kramer

Automatically including a webversion

By including the variable {webversion} in the template of your emailing, a webversion of your email is sent along automatically when sending an emailing. Don't forget to add this variable to the text version of the email document as well.

Next to the {webversion}, Copernica also allows you to add an {unsubscribe} variable to the emailing. We strongly recommend you add this variable to each emailing as this helps increase your email reputation. For example, by adding a list-unsubscribe header or by adding the unsubscribe-link to your template or email document.

These Smarty tags do not contain a $-sign because these are system variables (variables that are not filled in with data from your database).

Set conditional content blocks

Thanks to the use of Smarty tags you can also use contact data as conditions when displaying certain content. This can be done with the help of the 'if-then'-statements: {if} and {else}. You always use { } and $, completed with some extra code.

For example:
{if $fieldname==”thisvalue”}show this text{else}if not, show this text{/if}
This states: IF field X contains the value Y, THEN, show this text, ELSE, show this text, END of the command.

To use dynamic content, you can also use the variable {in_selection selection=x}. By using this code, your content will only be shown to relations from a specific (mini)selection. You can select the specific selection by:

• Describing the entire path to the selection:
  {in_selection selection=Database:mySelection:mySubSelection}
• Formulating the ID of the selection: {in_selection selection=20}

Other conditions for personalization and system variables can be found in our Help documentation.

Copernica Marketing Software

Copernica helps you personalize, test and send professional emailings. It also enables you to set e-mail follow-up actions. Did you know that you can personalize websites, text messages and PDF documents with Copernica? This makes Copernica a complete and powerful product.

You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.

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