Test emailings
You have finished creating your email campaign and are about to send it to your target group. But are you using the correct subject line? Did you use the right call to action? Did you do everything possible to optimize your deliverability? This can all be tested with Copernica Marketing Software.
Perform split-run test on emailings
A split-run test (also known as A/B test) sends two or more versions of an emailing to a part of your target group. Certain elements can be altered such as images, subject line, etc. If two different documents have been designed you control the following:
- The number of emails sent within the test
- The target group’s size receiving each version
- Run time of the test
The best performing version is automatically sent towards the rest of your target group.
Test the renderability of emailings with Litmus
You check the renderability in the most popular email clients with Copernica before sending your emailings. The popular ‘Litmus preview tool’ provides you with a list of previews of your emailing in different email clients. All done with just a simple push of the button. This is an transparent way to check whether images are displayed in different email clients.
Check emailings before sending
Copernica has several other checks available next to the Litmus preview tool. The marketing software also enables you to check your HTML source code and spam sensitivity. Checking your authentication data is another possibility. Copernica performs strict and user-friendly checks on the following authentication data:
You can set your own email address as standard destination within the software. This allows you to send a test mail to your inbox as a final check of your emailing.
Other control functions
The software performs other checks that help you improve the lay-out and deliverability of your emailings. One of these is the blacklist check. Copernica will check several large and well known blacklists to see if these block the sending IP address.Most email clients do not cope well with uploaded CSS in an HTML mail. That is why style blocks in an email will be converted to inline style attributes when sending an email with Copernica. The CSS conversion check within the software indicates which style blocks cannot be converted to these inline style attributes.
Copernica Marketing Software
Test your e-mailings with Copernica Marketing Software. Optimize your deliverability or use the elaborate e-mail reporting. Copernica is a potent solution for setting up mobile and automated campaigns or managing your profiles.
You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.
