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Testimonials
Copernica Marketing Software allows us to define, perform and monitor advanced and cross medial direct marketing campaigns.
- Exact Software
Because of the many possibilities the software offers and its simplicity, we chose Copernica Marketing Software.
- Voordeelmobiel.nl
Copernica enables us to effectively conduct our email marketing activities. Furthermore, the software contains innovative possibilities. We are very eager to use these possibilities in future campaigns.
- Kender Thijssen
Copernica Marketing Software responds well to the needs of modern one-to-one marketing with its features.
- BK Gas BV
For years, we’ve enjoyed working with Copernica for setting up, sending and monitoring our campaigns. This is a result of the software’s user-friendliness, reliability and integrity.
- Mitsubishi Motors NL
For us, Copernica is the software for composing and sending our newsletter and promotional campaigns around trade shows and events. Ease of use and measurability are our key words!
- CFS
Copernica provides us with powerful software for database management and email campaigns.
- Trends Services
Using Copernica Marketing Software, we possess a highly professional email package which is scalable for the future because of its many extra possibilities.
- SEOshop
Copernica Marketing Software offers us everything we need as a retailer for email marketing and automated campaigns. We are still discovering!
- Bas Groep / MyCom
Profile enrichment
Profile enrichment helps you keep the profiles within your database up-to-date at all times. Gather and process this data automatically using Copernica. Manage your profiles, create databases and selections with Copernica Marketing Software.How to further enrich profiles?
Before enriching the profiles within the database with new data, you have to create the matching database fields within the marketing software. As soon as these fields have been created, you can start collecting the required data. Copernica allows you to enrich profiles in different ways:
- Profile enrichment is done automatically
- With the help of web forms and online surveys linked to your database
- Based on targeted campaigns
- Based on an external application/database (for example: CRM)
Automated profile enrichment
Whether you create and send emails, text messages, websites or pdf documents towards relations, the marketing software will automatically keep track of these activities. Copernica enables you to see how the recipient responded. Using, among others, the tabs 'Campaigns' and 'History', the software automatically tracks and registers the recipient's behaviour per (sub)profile. For each (sub)profile, the software will register whether an impression, click or error/ abuse was reported. The software will also register a non-response.Based on this behaviour and the stored data within such tabs, you can create selections which may be used for future contact moments.
Make use of the hyperlinks within an emailing or website for automated profile enrichment. As a condition, the emailing or website has to be created within Copernica. Set up a follow-up action that changes (or removes) the data of a (sub)profile when a relation clicks on a specific hyperlink or opens an emailing.
Example:
A good example is the use of double opt-in. When a relation just registered for your newsletter, you can send a confirmation mail with an included link which needs to be clicked to confirm registration. Set up a follow-up action within Copernica that appoints the value 'Yes' to the database field 'Receive Newsletter' when the hyperlink is clicked. Tip: An additional follow-up action can be set up which refers the relation to a landing page that thanks him for registering.
Profile enrichment with web forms and online surveys
Link the database fields you created to the fields of a web form or online survey. This way, the database fields are automatically updated and the data is stored per (sub)profile whenever a relation submits a web form or survey.Targeted campaigns
Make use of (automated) event driven campaigns to further enrich your (sub)profiles and keep your database up-to-date.Profile enrichment based on an external application
Data from an external application (for example CRM) can be synchronized automatically with Copernica Marketing Software. This way, changes made within this system are also made in the database within Copernica. Copernica's SOAP API helps you with this synchronization. This ensures you of constant profile enrichment.Do you have an external application but no knowledge of SOAP API? It is also possible for you to upload CSV - or TXT-files from an FTP-location. Manually export the required data from your CRM on a daily basis and place this on the FTP-server. Adjust the settings in Copernica ordering the software to import the data at a preset time on a daily basis. You can also schedule exports within Copernica and have these sent to you by email. This data can then be imported in to your CRM.
Copernica Marketing Software
Create your own databases or selections, manage your profiles or import and export contact data. All with the help of Copernica. The marketing software also enables you to create emailings, websites and mobile campaigns. This makes Copernica a complete and powerful product.
You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.
