Personalize websites
Personalize your websites to show different styled websites to different visitors. You are able to personalize websites based on contact data stored in your database. Personalization strengthens the relation with your visitor and encourages the dialogue. Copernica Marketing Software allows you to personalize and publish websites. Surveys can also be linked to your website using the software.
How to personalize your websites?
Both texts and layout of your website can be personalized. Background colours, images or fonts can be personalized freely using Copernica. For example try using a blue background for all male visitors or a pink background for female visitors. Vary the text they see base don their personal preferences.
Use Smarty codes to personalize websites
What is a Smarty code? This is a simple and strong code used within Copernica when personalizing websites. The marketing software will replace these codes with the matching data from your database when a website is opened. The personalization will only work if a visitor is logged on. The website will also be personalized if a visitor enters the website through a personalized emailing. Every single piece of information in your contact database can be used to personalize websites.
Add dynamic content to your website
Text and images are an important part of the design in websites. With Smarty code you can use information from your database as conditions to either show or hide certain texts or images. These conditions are created using ‘if-then’ statements. You can also add RSS or Atom feeds, webforms or surveys to your websites using Copernica. With the Smarty code you decide whether or not your relations can see this content. For example depending on date of birth or language, your contacts get to see only that information relevant to them.
Copernica Marketing Software
Copernica offers marketing software to personalize and publish websites and to link these to your web forms or surveys. It is also an effective solution for content and user management and offers several plugins.
You can always rely on Copernica for help and support. Do you have any questions or suggestions concerning the software? Copernica is glad to offer you various forms of support.
