As an email marketer you have a wide selection when it comes to email marketing solutions. What distinguishes Copernica Marketing Software from other email service providers (ESP's)? What makes Copernica so unique and powerful and why should you choose Copernica?

We are glad to give you an overview of those features and services that make Copernica better than other ESP's.

• Multidimensional database
• Powerful integrations
• Flexibility of the software
• Partner license
• Partner program & extensive partner network
• Excellent and transparant support
• Purchasing clusters
• Transparancy

Multidimensional database

Copernica uses a unique data model. Within Copernica it is possible to create multidimensional databases. The advantage of this datamodel consists of the fact that you can work with elaborate client profiles in stead of separate address lists. It also means you can execute targeted marketing campaigns based on enriched client profiles.

As a user of the software, the use of multidimensional databases helps you maintain a better overview within the database and provides better insights in profiles. CRM systems and ecommerce solutions work with multidimensional databases too. This makes it easy to integrate Copernica seamlessly with other systems.

Powerful integrations

Copernica Marketing Software has a powerful API which uses the common SOAP standard. This makes it simple to create an integration for several online systems. Users of Copernica Marketing Software can already use our integrations with Litmus and Google Analytics that have been incorporated in the software. Furthermore we have several other integrations with popular ecommerce platforms and CRM systems such as Magento, Hybris, Drupal, Exact and Microsoft Dynamics. Together with our network of partners, Copernica is continuously on the lookout for new integrations and we are open for suggestions. If you are a partner of Copernica and if you are developing an integration for the software, then it is possible to contact our developers directly.

Flexibility of the software

Copernica Marketing Software is generic marketing software. This enables our users to create and manage multichannel marketing campaigns using all of our available features according to their needs. With Copernica you are able to deploy several communication channels (email, web, mobile, print) from one single webbased platform. Some examples of our available features:

• For marketers: creating an unlimited number of database fields, selections, subselections and extra dimensions (collections) in your database. This helps you with segmentation and personalization of marketing campaigns based on data such as personal data but also campaign results and historical data. Copernica offers plenty of possibilities for personalization. For example, use dynamic content within your campaigns.
• For template designers: importing and creating your own templates, creating your own XSLT's, stylesheets or external stylesheets, using Smarty tags for personalization of marketing campaigns.
• For developers: Set the powerful SOAP API according to your needs, or develop an integration for Copernica Marketing Software, use our different libraries and contribute to the further optimization of the application.
• For management: Publish and view statistics on a campaign-, account- , and database level. Complete overview and management of your own account within the software.

You can also work with several users at once within one account. Based on access rights you can determine who has access to certain features.

Another great advantage of Copernica Marketing Software compared to other marketing software packages is that you can work completely independently with the software. Everything we develop and create, you can apply easily within your marketing campaigns without the help of third parties. This comes without any hidden costs. For example, you can adjust templates completely by yourself.

Partner license

A partner license opens up possibilities for reselling and co-operation. Besides an account for your own use, you can create as many accounts as needed for your clients to use the marketing software. Attend to every client and contractor from your own environment. Choose to grant a client access to his account to work together on a marketing campaign.

Partner program and extensive partner network

Owners of a partner license can participate in Copernica's partner program. This has several advantages such as an attractive pricing model, support in reselling the software, showcasing yourself towards customers and prospects and 10% commission over the revenue of clients who have chosen you as a partner.

Participants of Copernica's partner program gain access to our extensive partner network. The network helps you get in touch with new prospects much more quickly and easier. It also allows new clients of Copernica to choose you as a potential partner when they start working with Copernica Marketing Software.

Excellent transparant support

At Copernica support and transparancy are highly regarded. Which means we are always ready to assist you with your questions concerning the software. For questions and issues you can get in direct contact with our support department using our online support tool. Or have a look at our help documentation to learn more about the software.

When getting started with Copernica as a user, you can choose a partner who will support you in working with Copernica. This partner is also available at all times to answer your questions about Copernica Marketing Software.

Purchasing clusters

Based on all possibilities and options Copernica offers very competitive rates for both large and small senders.

Are you a mass mailer? Do you send more than 100.000 email messages on a monthly basis? Or perhaps you are in need of an integration with the software that includes executing more than 250.000 API-calls on a monthly basis. Then we are glad to offer you the solution. For these users Copernica has set special rates. These clusters can be purchased in advance.

Transparancy

At Copernica we find it important that all information is available for the users and that our users can act on the information given to them. This implies that a user cannot be dependant on personal guidance coming from the ESP. At Copernica we strongly believe the software has to be able to help the user act on certain events. Needless to say, Copernica's support and technical team is always on the lookout for improvements and proactively monitors the activities within the application. This way we can always improve the service and software in a generic way. A good example is how Copernica is so transparant on the deliverability of your email campaigns.

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