When sending your emailings the best thing would be that they all land in your client's inboxes. The deliverability of your emailings strongly depends on your reliability as sender. Return Path Certified Sender and Copernica Marketing Software take care of this subject from beginning to end of your email campaigns.

1. What is Return Path Certified Sender?

Besides composing and personalizing emailings with Copernica Marketing Software, you can view your 'online trust' status with Return Path, search and prevent errors, and optimize your emailing. Return Path will also check different blacklists to ensure your emailings aren't labelled as SPAM.

When sending emails it can occur that they are blocked, get labelled as SPAM or are delivered to inactive inboxes. These emails harm your online reputation and as such cause you more trouble with spamfilters. The Return Path Certified Sender program makes sure your emailings receive higher deliverability and response once more. The program also reinstates your reliability as an email sender and brings it to a higher level.

Return Path Sender Certification

Once you have optimized your deliverability, you can request a Return Path Certification which will put you on exclusive whitelists. This certification guarantees you increased online trust and improved accessibility to over 1,8 billion mailboxes worldwide.

Benefits Return Path Certification

The benefits you will experience as a client of Copernica Marketing Software:

• Improved and constant inbox placement rate (IPR).
• Instant activation of included links and automated display of images in Hotmail & Yahoo!
• Incorporation in Return Path’s whitelist reduces problems with spamfilters.

Conditions and directives

In order to use Return Path you must meet the following conditions and directives:

• In possession of a dedicated IP address
• Emailing activity for a minimal duration of three months from dedicated IP address
• Meet the following directives of the certification program:
  • Upon subscribing, clarify what the user is subscribing for and what can be expected
  • Explicit permission from receiver
  • Unsubscribing is processed automatically
  • Good security of email infrastructure
  • Technically correct email infrastructure
  • Emailings receive a minimal amount of complaints
  • Clearly defined sender
  • Subject lines in line with body content
  

Return Path & Copernica Marketing Software

Using Return Path Certified Sender and Copernica Marketing Software assures you of:

• Use of test mailings, split run testing (A/B), SPAM check & HTML check in Copernica account for optimization of deliverability
• Compatibility check of mailing for different e-mail clients (Yahoo!, Hotmail, Gmail, Outlook,...)
• Mailing provided with Return Path Sender Certification to ensure incorporation on exclusive whitelists
• Inbox deliverability in over 1.8 billion inboxes
• Advanced statistics provided by Copernica Marketing Software

Related pages

• Send emailings
• Email marketing

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