Feedback loops

Feedback loops in the Marketing Suite are now called WebHooks. Besides the new name, nothing will change in the way they function. These WebHooks can be used to send real-time information to your own server, for example to nofity you about opens, clicks and bounces. You can also use them to notify you about profile creates, edits and deletes.

Microsoft's, Gmail's and Yahoo's feedback loops

Another type of feedback loop is the feedback loop that ESP's (Email service providers) such as Microsoft or Gmail offer. These feedback loops can be used to notify senders when a message is reported as spam or interacts with the email. These loops are used to send aggregated information to us, while our feedback loops send notifications to you in real-time. Copernica handles spam reports for you according to your unsubscribe behavior.

More information

Do you want to know more about WebHooks and how to use them? You can find the full article by clicking on the link below.