If someone clicks on a link in a mailing, or when some other kind of event happens, Copernica can automatically execute or schedule follow up actions. This allows you to make fancy campaigns that trigger new mailings when things happen.
There are even multiple ways how you can configure these follow-ups. You can configure them in Publisher with a menu editor and in Marketing Suite with a script editor for programmers and a simple drag and drop editor for marketing specialists.
Follow-Up Manager (Marketing Suite)
Follow-Up Manager (Publisher)
Follow-ups in Publisher are always accessible in the menu of the selected database, document, survey or web form. See the link for more information on creating followups in Publisher. The Publisher does not have a scripting API, but because it has been around for so many years, it has still evolved into a very powerful tool.
Programmers can use the full power of Copernica's follow up system with the data-script attribute. You can enrich every hyperlink in an email for example to handle clicks exactly how you want.
Followups consist of a cause and an action. For databases, documents, surveys and webforms there are different types of causes available. You can also set a delay and a destination. Different actions have different settings. More about all of this can be found here.
You can add conditions to follow-up actions to make sure they behave exactly as intended. You can check these conditions on activation (creation of the condition) or execution (of the followup). Read more about conditions here.
There are many ways to create followups, so make sure you find out what works for you. There are different types of actions and triggers. You can also add a condition to indicate when to evaluate data. The articles below will teach you everything you need to know.