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Whitepapers

Exchanging knowlegde, expertise and transparancy are very important for Copernica BV. Copernica publishes whitepapers based on gathered knowledge and developments in the market on a regular basis. The whitepapers contain tips and tricks for succesful direct marketing campaigns and also show how to incorporate Copernica Marketing Software.

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15 tips for a succesful event with marketing software

Whether it is a congress, a seminar or an event you organize yourself, a good communication strategy will heighten the allure and success of the day. Depending on the type of event and the purpose with which you enter it, there are many opportunities to make and maintain contact with your relations. Of course, you don't have to handle all of them yourself; good marketing software can relieve you of much work.

21 tips from eMail to Sale

Marketing campaigns have a purpose. You want to reach an audience. You want to be noticed. You want to get a message across. You want to inform, charm or bind customers. So how do you go from communicating to selling? How do you set up a campaign with optimal conversion? This whitepaper offers tips & tricks to set up campaigns as effectively as possible.

12 tips for good delivery of your e-mails

You do not send spam, because spamming is illegal. And since your e-mail is not spam, your messages should land in the inbox of the recipients. We give you 12 steps to achieve inbox delivery by paying attention to your layout, authentication and reputation.

12 tips to apply e-mailmarketing for webshops

Traffic to the webshop. That is the primal purpose of your marketing campaigns as a webshop owner. Because once they visit, they cannot help but see your excellent products and offers. Many media channels are available to you to generate traffic, of which e-mail is considered one of the most powerful and most direct. This document provides 12 hints on using e-mail effectively for your webshop. These tips will make your e-mail campaigns better targeted, more relevant and more personal.