Michael Heering

Copernica at TFM&A 2011

Written by Michael Heering ,  Jenny Peters on

Earls Court in London was the location for this year's Technology For Marketing & Advertising event (TFM&A). With over 10.000 visitors TFM&A delivers the latest industry insights, trends and developments as well as leading suppliers of digital, direct, data and CRM solutions. Copernica attended this year's edition as well.

Copernica BV's Walter van der Scheer presented at TFM&A showing the audience how to use dialogue marketing to improve conversion instantly! In this presentation 5 tips were highlighted, showing the importance of sending the right message at the right time to the right target group.

The sheets of the presentation are available below.

Copernica @ TFM&A 2011 - Dialogue Marketing that improves conversion.
View more presentations from Copernica BV.

Related articles

How to create email buttons with just HTML and CSS

A call to action button is an important element of an effective email. But how can we make sure everyone receives the button the way you want?

People tend to use images, a rookie mistake because people can turn their images off. Therefore we will create a responsive email button with only HTML and CSS.

File downloads disabled because of security risk

Yesterday afternoon, Copernica disabled file downloads upon the discovery of a security risk by one of our users. The reporting user was able to download random files by manually altering URLs. To prevent abuse, all file downloads were disabled completely on the spot.