Send your emails to a selection or your entire database
Within Copernica you can easily apply segmentation with the help of selections. Split your send list into smaller and more relevant target audiences to get a higher response rate from your email campaigns.
Send now or later?
Decide if you want to send an email straight away or at a later time. This function helps you to easily plan a complete email campaign. Send a birthday email on a certain day for instance, or a weekly newsletter with the latest updates. You decide the time that it is sent and the recipients you want the newsletter to go to. Copernica will take care of the rest. Did you know that with Copernica, you can also send email campaigns automatically?
Excellent deliverability rates with Copernica
You wouldn’t want to invest a lot of time and effort in composing an email, just to find out later that it didn’t even arrive in your contacts inbox. That’s why Copernica checks your email before it’s sent out to ensure it’ll pass through spam filters. Copernica checks to make sure:
- Your email has an opt-out function.
- Your email has a low spam score.
- You are on not a blacklist.
- Your HTML source code is correct.
- Your authentication data (SPF, SenderID, & DKIM) is set up correctly.
All of these methods will help make sure your email reaches its destination.
Want to be 100% sure? Ask for a Return Path Sender certificate. This’ll put you on the world’s largest whitelist and improve your delivery rate to over 1.8 billion inboxes worldwide.
Add an attachment
Whether it’s a PDF document created in Copernica or any other file, you can easily add an attachment at the click of a button.
Additional help with opt outs and spam complaints
When sending emails, it’s very important to have a send list that is up to date. That’s why Copernica offers a variety of handy tools that help you process opt outs and spam reports.
Use of feedback loops
Through this function Copernica automatically processes spam complaints from your contacts. When you use Copernica, usage of Hotmail’s feedback loop program is automatically included. For other programs you can easily sign up yourself. Below are a few examples of other feedback loop programs:
With this function you can easily add an unsubscribe button to your emails. In Windows Live (among others), this function will even replace the report spam button with an unsubscribe button.
We advise you to use this header with all you emails. Not only will it make your life easier, it will also help you maintain a good sender reputation.
At Copernica we are proud to help you achieve optimal delivery of your emails.