Follow up manager

Set triggers and follow-ups to build fully automated email campaigns based on data and behavior.

Schedule an online demo Follow up manager

Building blocks for automated email campaigns

With the follow-up manager you can easily design automated email campaigns using drop-and-drop. You can customize follow-up actions based on customer interactions such as a click in an email or a viewed webpage. This way every customer receives the right message at the right time.

Triggers

Triggers

Activate automatic campaigns as a result of a click, impression or database change.

Decisions

Decisions

Check for specific behavior such as order data or viewed web pages before performing a follow-up.

Action

Take action

You can easily set which follow-up action should take place. This way you can automatically send personalized emails or update customer profiles.

JavaScript

JavaScript

You can develop advanced follow-ups using JavaScript. We have already prepared some scripts for you.

Example customer journey

You can combine the different elements to set up automatic email campaigns, for example the cross-sell campaign below.