Marketing automation for e-commerce

More conversions through smart automation

In the e-commerce industry, it’s all about timing and relevance. Customers expect personal, tailor-made communication. With our Marketing Suite, you can set up powerful, data-driven marketing automation campaigns that drive more conversions, repeat purchases, and customer loyalty.

Specific solutions for e-commerce

Integration with your e-commerce platform

Easily connect with platforms like Magento, Shopify, or WooCommerce. Automatically collect order data, customer profiles, and behavioral information for optimally targeted campaigns.

Personalized customer journeys

Automate the entire customer journey: from welcome email to reactivation. Use website behavior, purchase history, and interests to send each customer the right message.

Transactional emails with impact

Send smart order confirmations, shipping notifications, and back-in-stock alerts that not only inform but also convert.

Abandoned cart and category abandonment

Remind visitors of their abandoned products or categories and pull them back to your webshop with relevant triggers.

Segmentation and dynamic content

Create dynamic emails based on customer behavior. Think of personal discount codes, daily deals, or tailor-made recommendations.

Customer case: MaxiAxi – 705% revenue growth from email

MaxiAxi is an e-commerce company specializing in affordable light and sound solutions for consumers and professionals. In four years, their revenue from email grew by 705%. By investing in a scalable infrastructure, full data integration, and smart marketing automation campaigns, the email channel became one of their most important sales channels.

Key results from the case:

• Built a scalable data infrastructure linked to Magento and Copernica
• Automated the full customer journey with personal triggers
• Category abandonment campaigns with a 10% conversion rate
• Daily deal popups led to 470% more interest in daily offers
• Became the fastest climber in the Twinkle100 within four years

View the full whitepaper here
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