Marketing automation for e-commerce based on customer data
Copernica Marketing Suite is powerful marketing software that brings customer, order and behavioural data together in customer profiles. Use that data directly in relevant campaigns, from viewed products, and purchases to email interactions.
Website behaviour, order data, and previous interactions can determine which follow-up someone receives. Think of abandoned cart emails, personalised product recommendations, welcome flows, or reactivation campaigns. This allows campaigns to automatically respond to what a customer does and has done before.
This can deliver measurable results. After switching to Copernica Marketing Suite, Smartphonehoesjes.nl achieved 200% more email revenue and 30% database growth within four years. Wijnvoordeel, Van Tilburg and MaxiAxi also use Marketing Suite for data-driven email marketing.
Customer case: MaxiAxi - revenue growth with marketing automation
MaxiAxi uses Marketing Suite to connect customer, order, and behavioural data to automated email campaigns. Over four years, email became an important sales channel.
MaxiAxi connected Magento to Marketing Suite and automated campaigns for different moments in the customer journey, including personalised follow-up, and category abandonment.
Results from the case:
- 705% growth in revenue from email over four years
- Category abandonment campaigns with a 10% conversion rate
- 470% more interest in daily offers through daily-deal pop-ups