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All your data in one platform

From external source to the Marketing Suite

How data flows into Copernica

The Copernica Marketing Suite can receive data in many different ways. This allows you to build rich customer profiles, automate campaigns and respond to behavior in real time. Depending on your situation, you can choose native integrations, flexible APIs or smart website tools.

Native integrations

For several popular platforms, ready-made integrations are available. Examples include e-commerce solutions like Shopify or Magento. Customer and order data is automatically synchronized, allowing you to set up campaigns that match buying behavior and customer preferences right away. This lets you launch valuable marketing actions without technical hurdles.

Learn more about the native integrations.

Website Tracker

The website tracker records which pages visitors view and which actions they take. This behavioral data is directly linked to profiles and forms the foundation for personalized campaigns. As a result, you know exactly which content or products are relevant to each individual visitor.

Learn more about the Website Tracker.

Website Forms

Web forms make it easy to collect sign-ups, contact requests or visitor preferences. Submitted data is made instantly available in the Marketing Suite and can be used for follow-up actions, segmentation or to trigger a campaign.

Learn more about Web Forms.

Website Crawler

The website crawler analyzes the content and structure of your website. This way, the Marketing Suite not only knows that someone has visited a page, but also which products or information were shown there. By combining page content with visitor behavior, you can create campaigns that feel more personal and relevant.

Learn more about the Website Crawler.

REST API

The REST API gives you maximum freedom to write data into or read data from Copernica. This makes it easy to connect CRM, ERP or other systems and build fully customized integrations. You can design workflows that fit perfectly with your organization’s processes.

Learn more about the REST API.

Webhooks

With webhooks, the Marketing Suite can instantly communicate with other systems when an event occurs. For example, creating a new profile, submitting a form or changing a status can trigger a webhook that sends data or fetches external information. The received data can then be used in the rest of the flow, so processes are enriched automatically and in real time.

Learn more about webhooks.

Indirect integrations via Technology Partners

In addition to the native integrations, connections are also possible via Technology Partners. With custom integrations you can connect the Marketing Suite to other systems, even if no direct integration is available.

Learn more about integrations via Technology Partners.

Building blocks for success

Want to learn more about how we make this possible? These features are the building blocks of our marketing suite, giving you the tools you need to put your strategy into action.

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We are happy to show you how Marketing Suite can improve your email results and schedule an appointment with you for a personal demonstration.

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