A data model that reflects the business
Every organization has unique data requirements. Marketing Suite supports flexible data structures and relationships that model intricate business connections. Datasets with thousands of attributes or multiple integrated sources scale seamlessly, giving full control over how information is gathered, organized, and applied in campaigns.
Connect and integrate
Marketing Suite unifies marketing data from multiple sources, including CRMs, and e-commerce platforms. Data flows seamlessly between these systems, providing a single, reliable foundation for campaigns. This ensures that campaigns can leverage the most complete and up-to-date insights, reaching the intended audiences at the right time.
Flexible, powerful segmentation
Targeting the right audience depends on precise segmentation. Marketing Suite enables highly granular filters and dynamic segments, giving full control over which profiles are included in campaigns. Segmentation in transforms rich customer data into precise audience groups, ensuring campaigns respond to customer behavior and reach the intended audiences.
Handling data at any scale
As data volume grows, Marketing Suite maintains performance. The system handles complex datasets and large numbers of profiles efficiently, allowing campaigns to scale smoothly while keeping targeting precise and relevant.