What are push notifications in Copernica?
Push notifications are short messages that appear directly on a user’s screen, even when they are not actively browsing your website. As a result, they have a high attention value and encourage quick interaction.
Why push notifications are essential to your marketing mix
Unlike email, which sometimes goes unread, a push notification grabs your audience’s attention instantly. And because users opt in voluntarily, you’re reaching an engaged and interested audience. Push notifications complement your email strategy perfectly: use them for quick updates, and email for more in-depth communication.
When and how to use push notifications
You can deploy push notifications strategically for various marketing goals:
- Exclusive offers: surprise your customers with deals shared only via push.
- Abandoned-cart reminders: remind visitors of products they left behind in their shopping cart.
- Content updates: notify users about new articles, blogs, or products without requiring them to revisit your website.
On top of that, it’s technically simple to set up in Copernica. You can install push notifications yourself or ask for free support.
The benefits of push notifications in your strategy
- High engagement: Push messages appear directly on the screen, greatly increasing the chance of interaction.
- Real-time reach: Send messages at the exact moment they’re relevant to the user.
- Stronger conversion: Combine reminders and offers via push with email to boost your conversion opportunities.
- Efficient & scalable: With Copernica, you can automate, segment, and link push notifications to customer profiles in your database.
- Privacy and consent: Because users explicitly opt in to receive push notifications, you’re working with an audience that’s actively interested.
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