Stay up to date about the latest development on Copernica or read about the latest trends in our blog posts.

In a recent post, we told you about how hyperlinks in emails are no longer substituted by the pic.vicinity domain, and look a lot more like the original web address instead. Of course, this makes the link look safer to recipients. On top of that, this change in our system has brought another very fortunate side effect: personalising hyperlinks has gotten a lot less tedious.

Laura Hilhorst

New tracking links

Written by Laura Hilhorst on August 19, 2016

After a small hiccup a little while ago, they're back and here to stay: Copernica's new tracking links. From now on, tracking links in Copernica mailings will be better-looking, quicker and easier to personalise.

Laura Hilhorst

Now available: MailerQ 4.0

Written by Laura Hilhorst on August 3, 2016

As of today, a new version of MailerQ, Copernica's MTA, is available. MailerQ 4.0 is even more powerful, flexible and stable, let alone the new features it comes with. We advise MailerQ users to (cautiously) switch to the new version in the near future.

It's possible in Copernica to use JavaScript to determine the time interval of a follow-up action. In this script, you can use variables from your database, which makes it possible to get information from the (sub)profile that triggered the follow-up action. You use this profile to personalise the time interval of, for example, re-order messages for purchased products.

In addition to the FollowUs block, a new block was added to the MarketingSuite email template editor this week: the ShareToSocial block. This new block allows template designers to add social media icons to their emails and specify the information subscribers can share with their friends or followers, by posting it on their timeline.

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Copernica stands out besides the reliability and user friendliness, by the extensive functionality at an affordable price.

Bosma Direct Marketing Consultancy

Copernica is the complete package and has now become a powerful addition to our agency's offering. Whilst the infrastructure behind it is extensive and robust, it nonetheless affords us (as purely creative folk!) a really flexible tool with which to construct campaigns that look great and are precisely 'on brand'.

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