Starting 24 until 27 October, the 38th M3AAWG meeting will take place in Paris. The M3AAWG, or Messaging, Malware and Mobile Anti-Abuse Working Group, consists of over 200 organizations, among which Apple, Microsoft, Google and Facebook.
Do you hear it? The joyous cries of email developers all over the world? Get ready to join in on it, because the moment we’ve all been waiting for is finally here. Yesterday, Google announced that Gmail and Inbox by Gmail will finally support responsive email design using media queries, as well as embedded styles, later this month.
In a recent post, we told you about how hyperlinks in emails are no longer substituted by the pic.vicinity domain, and look a lot more like the original web address instead. Of course, this makes the link look safer to recipients. On top of that, this change in our system has brought another very fortunate side effect: personalising hyperlinks has gotten a lot less tedious.
After a small hiccup a little while ago, they're back and here to stay: Copernica's new tracking links. From now on, tracking links in Copernica mailings will be better-looking, quicker and easier to personalise.
From now on, hyperlinks in Copernica mailings can be provided with a “data-script” attribute. With this interesting new feature, it's possible to link follow-up actions to hyperlinks in an alternative, powerful way.
As of today, a new version of MailerQ, Copernica's MTA, is available. MailerQ 4.0 is even more powerful, flexible and stable, let alone the new features it comes with. We advise MailerQ users to (cautiously) switch to the new version in the near future.
Users of Copernica experienced a short delay in emails being delivered. We've dealt with the issue, but emails that are in the que could be delivered a little bit later than expected.
Copernica's software now offers the possibility of setting up something we call Sender Domains. This is a useful tool that makes configuring Copernica software a lot easier.
Recently we added a new, important part to the MarketingSuite. Found behind the link 'Databases' in the side menu, this new section enables users to manage, structurize and get insight into the data that forms the basis of their campaigns.
In addition to the FollowUs block, a new block was added to the MarketingSuite email template editor this week: the ShareToSocial block. This new block allows template designers to add social media icons to their emails and specify the information subscribers can share with their friends or followers, by posting it on their timeline.
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What our users say
With Copernica Marketing Software we are able to efficiently create and send press releases to our subscribers by email.Winkelman Van Hessen
At the moment, we are generating some very good results using Copernica, for example our click through rate of over 20%!Suitable Shop