How Recruiters Save 80% of Their Acquisition Time with Marketing Automation
Reach the Right Candidates with Relevant Emails
Recruiters spend a lot of time on acquisition and matching candidates with job openings—time that could be better spent on personal selection and successful placements.
With Copernica’s Marketing Suite, you can automate email campaigns using candidate data from your recruitment software. This allows you to automatically select, engage, and follow up with candidates in a targeted way. That means more time for personalized guidance and placements.
How Does It Work?
- Connect your existing recruitment system with ease.
- Segments are automatically created based on profiles and behavior.
- Automate application confirmations, job updates, and follow-ups.
- Personalize email content based on candidates' past behavior—like jobs they’ve viewed before.
Case Study: Kracht Recruitment – Email Marketing as a Powerful Tool in Recruitment
Kracht Recruitment is an agency that connects professionals and companies in the tech and construction sectors. Like many others, they struggled with the time-consuming task of matching candidates to open roles—especially with so many applicants and vacancies. By using data-driven personalization and automated communication flows, they managed to cut their acquisition time by up to 80%.
“Within six months, our investment had already paid for itself 50 times over.”
— Kracht Recruitment
Key Outcomes from the Case Study:
- Fully automated communication flows.
- Up to 80% time savings on candidate acquisition.
- More focus on the recruiter’s core task: placing candidates.
- Personalized messaging that aligns with each candidate’s goals and preferences.
Do you want to learn more?
If you have any questions, feel free to contact us or explore it yourself for free!