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Automate recruitment communication, keep it personal

From candidate acquisition and vacancy communication to follow-up and client contact: automate recruitment marketing while keeping room for personal interaction.

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Marketing automation for recruitment organisations

Copernica Marketing Suite gives recruitment organisations a powerful platform to automate marketing and communication around candidates and clients. This supports both the acquisition of new candidates, and clients, as well as the development of existing relationships.

With Marketing Suite, organisations select candidates based on profile, experience and previous applications. Based on this data, candidates receive relevant vacancies that match their profile. Follow-up and reactivation can also run automatically. Within the same platform, organisations can also manage communication with clients.

Kracht Recruitment used this approach to automate a large part of its acquisition process and achieved an 80% reduction in time spent on acquisition. Timing, Sterk in Matches, and Werken in de Regio also use Copernica Marketing Suite for their recruitment communication.

From candidate data to relevant recruitment communication

Marketing Suite uses candidate data from an organisation's recruitment system to automatically tailor recruitment communication based on factors such as profile, experience and previous applications.

  • Organisations select candidates based on available profile and application data.
  • Selected candidates receive relevant vacancies.
  • Organisations automate follow-up after applications and previous communication with marketing automation.
  • Organisations reactivate candidates in the existing database when a suitable vacancy becomes available.

Candidates receive relevant communication and follow-up remains consistent, without recruiters having to manage every step manually.

Customer case: Kracht Recruitment – better results with marketing automation

Kracht Recruitment connects professionals and organisations in the engineering and construction sectors. Manually matching candidates takes a lot of time, while maintaining personal contact remains a priority.

To work more efficiently without losing sight of personal contact, Kracht Recruitment uses marketing automation. In this whitepaper, you’ll discover how CRM, DMP, and email integrations help reach the right candidates faster, deliver more relevant communications, and save time. The case also shows how interactive emails lead to higher engagement and better results.

Results from the case:

  • 80% decrease in acquisition time over six months
  • 50x ROI on the investment in marketing automation
  • Almost 20% more effective matching process
  • Higher engagement through personalised emails

Read the full whitepaper