31.2% conversion increase by personal customer journeys
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About this document
Combined marketing channels and hyper-relevant content are two factors that are of unprecedented importance for every e-retailer. If you know how to link data sources in the right way and provide your personal content, this will pay off in enviable conversion figures.
The story of Dekbed-Discounter is living proof of this. By storing customer data centrally, handling data smartly and making the customer journey hyper-personal from start to finish, Dekbed-Discounter realized a jealous conversion increase of 31.2%. In this white paper you can read how they achieved this in collaboration with Yellowgrape.
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