Lead generation in fashion

Case studies of fashion retailers

Only available in Dutch

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Building a high quality email database is an important requirement for effective email marketing. As a fashion brand or retailer you might therefore be wondering how you can grow your email list. This case study describes what steps fashion retailers like Manfield, van TIlburg and CoolCat have taken to grown their email database. It elaborates on the techniques they have used as lead generation tools (like promotion- and joint venture campaigns) and explains what factors you need to keep in mind when you want to apply these tools yourself.

Are you curious about the possibilities of automated email marketing campaigns within your sector? Or do you have any other questions, comments or concerns? Please contact us!

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