Personalized wine offers by De Wijnbeurs case study

Wijnbeurs white paper

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How do you bring the offline experience of a salesperson who advises a customer, into an online environment? Sending out personalized and relevant offers is only possible when your customer data is in order. By analyzing the online behavior and transaction history of customers, Wijnbeurs has managed to approach the customer with personalized offers through email and their website.

By doing so, the following results were achieved: the average order value increased and the marketing budget was effectively utilized. This white paper discusses how Wijnbeurs has realized this with the help of the Data Management Platform (DMP) from Shopping Minds and the email marketing software of Copernica.

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