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'Brand trust' is considered to be one of the primary factors that affects the purchase decision of consumers. It is thus important that companies put in their best effort to gain this trust. However, how do you do that when today's consumers are already suspicious towards your brand from the offset? A referral campaign which stimulates your existing customers to become brand ambassadors offers a solution. In this white paper we discuss 5 steps for an effective referral campaign through email.
Are you curious about the possibilities of automated email marketing campaigns in your industry? Or do you have any other questions, comments or concerns? Please contact us!