Field conditions now directly in the trigger of a follow-up action

From now on, you can perform checks on a contact’s or customer’s data in the Marketing Suite in a single step. This can be done directly in the trigger of a follow-up action. This makes it easier and faster to set up follow-up actions. It helps you maintain oversight in your automations and reduces the number of steps required.

The follow-up editor is a central part of the Marketing Suite that allows marketers to set up automations. Think of automatically sending emails, updating customer information, or activating follow-up steps based on certain actions, such as clicking a link or opening an email. Previously, you had to combine multiple elements for this: first a trigger box, then a condition box, and only after that the actions you wanted to perform.

With this new update, you can immediately check whether a field has been modified or meets a specific condition. This reduces the number of blocks needed and makes management more streamlined.

We’re here to help

Do you have questions or suggestions about these new updates, or do you often run into specific issues yourself? Feel free to contact our supportteam.