New: improvements in automations

We’ve made several enhancements to the Automations module and the Follow-up editor.

Group automations into categories

You can now create categories in the Automations module and link automations to them. This allows you to group related campaigns together and maintain a better overview.

Execute events retroactively

With the new Scan Log Files block, you can now use historical log data within follow-up actions. Once a visitor is identified, you can process any previous log files linked to that visitor.

For example, you can store past product visits in a collection or send a reminder email featuring the products they viewed.

For each log file found, the follow-up action continues with the log data available as a Smarty variable. This lets you make use of data from before a visitor was registered or identified.

New trigger options for profile changes

In the follow-up trigger “Profile included in selection”, you can now specify a particular selection. The follow-up action will only start when a profile is actually added to that selection.

This also works for:

• Profile excluded from selection.
• Subprofile included in mini-selection.
• Subprofile excluded from mini-selection.

This allows you to define precisely in the trigger which selection or mini-selection a profile or subprofile must be included in or excluded from.

Example: Send a reactivation email as soon as someone is added to the “inactive” selection for the first time.

We are here to help you out

Do you have questions or suggestions about the new updates, or are there things you frequently run into? Feel free to contact our support team.