What is email marketing


Email marketing is a form of direct marketing that uses email to send commercial messages to a target group. These messages can have different purposes, such as promoting products or services, providing information to customers, inviting them to events, sending newsletters, and so on.

Goal of email marketing

The goal of email marketing is often to build and maintain a relationship with (potential) customers, increase brand awareness, generate traffic to websites, generate leads or stimulate direct sales.

How email marketing works

Email marketing uses various techniques and strategies, such as segmentation of the target groups, personalization of the messages, optimizing the sending times, and measuring the performance and effectiveness of the campaigns. It can be a powerful tool within an organization's marketing strategy.

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