Squeezely Customer Data Platform (CDP) collects all your customer data in one centralized profile and adds valuable information to it which can be used to create personalized marketing campaigns. Users of the Squeezely integration experience an increase in open- and conversion rates for their automated email campaigns.
Real time 360-degree customer view in Copernica
The Squeezely integration makes sure that all your customer data is stored and accessible in a Copernica subprofile. This way, you will always have the necessary ingredients available to communicate the right message to the right customer at the right time.
Squeezely synchronizes profiles and keeps track of changes in profiles, both in Copernica and Squeezely itself. The 360-degree customer view includes the following information:
- All customer data from your CRM system
- The customer journey phase of the customer
- Favorite brands & categories
- Recommended products
- Last purchase & website visit
- Email opt-in on multiple levels
Dynamic content in Copernica templates
No customer is the same. Squeezely allows you to display different content and text in your templates for each customer. You can use all customer fields to adjust the text. Product blocks can be modified based on the behavior of your customer with personalized RSS feeds. You can for instance show:
- The last viewed products on the website
- The products in the shopping cart
- Products on the wishlist
- Recommended products based on behavior and purchase history
Real Time Triggers
Unique to this Squeezely integration are the Real Time Triggers. With Real Time Triggers you can communicate with your customers at the right time. When you activate a workflow, Squeezely sends a trigger to Copernica and from there an email will be sent at the intended moment. With this you can create powerful marketing automation campaigns:
- Send 'the last viewed products' in an email to your website visitors
- Convert your abandoned shopping carts with a campaign.
- Send an "other people also bought" campaign after a purchase.
- Reactivate customers
- Build your own custom flow with the Squeezely Journey Builder
Dynamic Audiences in Copernica
With dynamic audiences, you can always keep your list up-to-date in Copernica. Synchronize your segments such as your active customers, recent website visitors or visitors with high buying intent. Squeezely makes sure that they're up-to-date in your Copernica account.
All these possibilities allow you to immediately get more results out of email marketing!
Uplift LTV with a data-driven email and personalization strategyYellowgrape - Travel deal case study
Traveldeal and Yellowgrape rolled out an ambitious email and personalization process, resulting in a deeply segmented database and an impressive uplift in CTRs.Read more
Service to a higher level with personal advice at MaxiAxiMaxiAxi case study
The aim of MaxiAxi is to provide the various target groups with appropriate and personal advice. MaxiAxi does this in several ways, with the main focus on the use of marketing automation in email marketing.Read more
Boost retention (from first to second purchase)Mediahuis - Muscle Meals
The average conversion from this flow is 53% higher than the average conversion rate via email and even 546% higher than the site average.