Looking back at the past events
Over the past two weeks, we participated as a sponsor at several events: E-commerce Live!, Digital Marketing Live!, and NIMA Marketing Day. In this news update, you'll read how these days went. The events revolved around inspiring knowledge sessions, with marketing automation as the central theme.
E-commerce Live!
E-commerce Live! takes place annually at the Beurs van Berlage in Amsterdam. More than 2,000 professionals come together here to discuss current topics within the e-commerce landscape. This year, AI was a recurring theme, including in our presentation, held in collaboration with our partner PI Marketing. Mascha Soors from PI Marketing demonstrated how AI is already transforming email marketing. Through practical examples, visitors discovered how hyper-personalization increases both the relevance and effectiveness of campaigns.
Digtal Marketing Live!
Digital Marketing Live! is also a recurring annual event at the Beurs van Berlage in Amsterdam. Kevin Ruhe from Funnelboost and Joël Bleichrodt from PXR Media shared in their session how they automatically identified and activated club preferences for Voetbal International based on website behavior. This resulted in more than 225,000 enriched profiles ready for personalized marketing.
NIMA Marketing Day
On June 12, we were once again a sponsor at NIMA Marketing Day at DeFabrique in Utrecht, the largest marketing festival in the Netherlands. During this event, leading marketing professionals come together to share the latest developments in the marketing world.
Bart de Bruin from our partner Bookerz, together with Jeska Sterk from Smartphonehoesjes, presented a real-world case. They shared how smart marketing automation and a data-driven customer journey can increase customer return rates by up to 40%. Jeska and Bart revealed their strategies for effective email campaigns and strong customer loyalty. It was definitely an insightful session for anyone looking to get more value from their data in 2025.
Get Started with Copernica
Did you miss us at these events and want to experience for yourself how Copernica can make your marketing smarter? Sign up today for a training session of try out our software, we’re happy to help you get started.