Copernica partner Ray the Mailman

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Switching from MailChimp to Copernica? I'm your man! After years of working as an official MailChimp Expert (during which I coded over 150 email templates), I decided to partner up with Copernica in 2014. My first project was / is a pretty big one (check out the case that comes with this profile to find out more), which enabled me to get to know almost every aspect of Copernica very well.

You don't have to come from MailChimp in order to work with me, obviously. I'm an allround email marketing guy with years of experience. The best part: I do everything myself. That means you speak with the person who does the work. My various qualities enable me to speak the language of designers, developers and marketing folks. This makes for varied and interesting days, which keeps me sharp - which in turn works to your advantage!

Contact Ray the Mailman

+31 6 594 210 66

Expertise (4)

HTML templates

Coding HTML emails is my absolute specialty: I've literally coded hundreds of them over the last (almost) 15 years. I'll test your template thoroughly, to make sure there are no rendering issues on any of a wide range of email clients.

Full campaign management

Because of my experience as a designer, developer, copywriter and project manager, I speak many languages. Even though I work alone and I won't be able to take care of *all* of you day-to-day email marketing activities completely, I can help you with any of them. So if your goal is to be self reliant but you need help getting started, I'm your man! It goes without saying that I can set up your entire Copernica account: database, template(s), webforms - no problem. I typically don't do integration development (anymore), but I can definitely provide advise and / or assist your developer(s) when it comes to using Copernica's API.


Designing emails is different from designing...well, anything else really. Webbrowsers offer a lot of graphical features that email clients don't. That doesn't mean an email can't be pretty though. In fact, simplicity in its own right can be a beautiful thing. My design philosophy is: Basic Design Done Extremely Well.

Web forms

Webforms put the "inter" in "internet". Without forms, the internet would be static and boring. Whatever kind of form you need (sign up, unsubscribe, update profile, survey) - I can deliver it!


Partner's project

Barvee: merging databases & enriching subscriber profiles

Barvee is Belgium's number one travel promotion agency. CenterParcs, Neckermann, Landal and TravelBird are just a few of the many organizations they've partnered with over the years. Bart (the owner) had been using MailChimp for a while, but he felt he wasn't making the most of his email strategy. So...we moved and merged his subscribers (over 1 million of them, spread out over a dozen lists) into a single Copernica database, removing duplicates and bounces, preserving unsubscribes from the past and implementing a procedure that now allows us to tag links in order to enrich subscriber data between multiple brand websites (among which and The result: better targeted emails. Additionally, I designed and developed a series of responsive email templates that Bart now uses to send out roughly 10 million emails each month. His database continues to grow - courtesy of the lightbox signup form I developed for his WordPress websites.

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