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About this document
Since your customers have plenty of alternatives and competitors waiting to reel them in, they may never return to you after an initial purchase. This is a missed opportunity, as companies that focus on customer retention are heading to success. With a winback campaign you can attract the attention of 'lost' customers and stimulate them to purchase something from you again. In this white paper we share a couple of tips for an effective winback campaign and show you an example of how this campaign looks like in practice.
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