Layered database for optimal profile enrichment
You store customer profiles in a central, layered database. That makes profile enrichment easier than when you work with static mailing lists. You can easily add data such as 'interests', 'orders' and 'viewed web pages' to customer profiles. Every interaction leads to a more complete customer view, allowing you to build even more relevant campaigns.
Powerful segmentations for targeted audiences
Copernica offers complete freedom in filtering customer profiles. With and/or conditions you build target groups based on, for example, purchasing behaviour, email results, customer data or a combination of these.