Automatically calculate engagement with score fields

The new score fields in Marketing Suite make it possible to automatically calculate a score based on the behaviour of a profile or subprofile. This allows you to express metrics such as engagement or activity as a single numerical value.

A score field can be built using various events, such as opening emails, clicking links or visiting web pages. For each event, you can specify how many points it earns and the period over which the events are taken into account. This means a score can automatically increase or decrease based on a profile's behaviour.

Using score fields

The calculated score can be used in selections, for example, to identify profiles with a high level of engagement. Score fields are also available as Smarty variables, allowing you to use the score when personalising emails.

Score fields can be found under Fields and Interests within a database or collection, alongside the standard and virtual fields.

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