Direct access to profile logs now available

In our Marketing Suite software, a new menu item at the profile-slide is added, which is Logs. This new function which allows you to view logfile records associated with an individual profile. Previously, users had to download entire logfiles, which took a lot of time. Instead, you can now retrieve relevant log data per individual profile, making analysis faster and more efficient.

Using logfile data

When creating selections, you are also able to use logfile data. Conditions can be based on log attributes, allowing the selection engine to determine whether a profile matches certain criteria. This includes retroactive evaluation of anonymous web sessions, this gives you more accurate segmentation and deeper behavioral insights.

Both these updates provide clearer, more efficient access to log data and improved selection logic, supporting better targeting and more informed decision-making for your marketing team.

We’re here to help

Do you have questions or suggestions about these new updates, or do you often run into specific issues yourself? Feel free to contact our supportteam.