Google Analytics integration now available in Copernica

The Google Analytics integration has been added to Marketing Suite. This automatically adds statistics from Google Analytics to the reports in Copernica.

As a result, you get a combined overview of email statistics, website data, and revenue data.

This makes it possible to see, among other things:

• how many sessions a mailing generated.
• how many unique users visited the website through a mailing.
• how much revenue was generated from a mailing.
• what percentage of sessions resulted in a transaction.

This data is available at both account level and per mailing and template. This provides immediate insight into how campaigns have contributed to website traffic and revenue.

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Would you like to generate more revenue from email marketing and marketing automation? Request a no-obligation demo with us. Our experts will show you in a short conversation where opportunities for growth lie for your business.

We’re here to help

Do you have questions or suggestions about these new updates, or do you often run into specific issues yourself? Feel free to contact our supportteam.