Mobile push notifications in Marketing Suite

In addition to browser push notifications, Marketing Suite now also supports mobile push notifications.

This allows you to send push notifications to users who have installed your mobile app and have granted permission to receive push notifications.

Use cases

Push notifications are commonly used to quickly inform users about relevant events. For example:

• a reminder after an abandoned shopping cart
• a special offer or promotion
• new content, such as an article or news update
• status updates, for example about an order
• re-engaging users who have been inactive for a longer period

Sending push notifications

Push notifications can be sent in several ways:

• as part of a follow-up action
• to an individual profile or subprofile
• in bulk to a selected group of users

We're here to help

Do you have any questions or suggestions about these new features, or are there things you frequently run into? If so, feel free to contact our support team.