Who does what on your website?

Did your visitors open the size chart? Check the pricing? Scroll halfway through your blog? You can now decide exactly which actions on your website are tracked in Copernica.

With custom events in the ]website tracker](https://www.copernica.com/en/marketingsuite/website-trackers):

• You track what matters to you, like button clicks, page views or content interactions
• This data becomes instantly available in your automations, so you can use it for segmentation, personalization or to trigger campaigns
• You decide what to track, based on your website and goals

This gives you insights that are actually useful for your marketing. Want to know more? Get in touch or request a quick tour.