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Humans are attracted to the people and brands they have an emotional connection with. And getting the right message to the right person, at the right time guarantees revenue. Everyone of us is looking for the ‘silver bullet’ to better engage with customers. But, however elusive the silver bullet may be, the rules of relevance and timing are critical.
In this edition of CopernicaTV Brett Sammels, CSD at the award winning agency LAW Creative, discusses the fundamental components of email campaigns that drive customer engagement and action that will ensure that your emails standout from the other 7 billion emails received the UK on a daily basis.
Reasons to watch this webinar
This webinar is a must-watch if you are interested in:
- Defining an email marketing strategy
- Sending relevant newsletters
- Delighting individual recipients with surprising content
- Opportunities of big data
About Brett Sammels
Brett Sammels is Client Services Director at LAW Creative, originally founded to provide creative marketing solutions for the hotel, retail and leisure markets. LAW is a full service agency, meaning they provide a comprehensive range of services including: branding, strategic planning, social media and video.
Brett and his team have developed award-winning campaigns for David Lloyd Leisure, InterContinental Hotels and Resorts, Holiday Inn, Grosvenor Casinos, Mecca Bingo and Caffe Nero. Brett is knowledgable, focused, and is extremely passionate about his work.
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