Walter van der Scheer

CopernicaTV - Marketing automation. The United way!

Written by Walter van der Scheer on

Recording of november 21st's Copernica TV session with Edoardo Abis - Nike.


In this episode:

Nike and Manchester United had a vision of taking winning football to the rest of the world. Copernica helped them get the ball rolling.

We follow Nike and Manchester United Soccer Schools on their journey to expand global reach and teach the world to play football the United way.

We highlight how intelligent marketing automation is driving growth for two of the world's iconic brands. They are teaching kids how to play winning football, and how to win in life.

We then take the conversation to the audience and talk about the marketing industry, where we are, and what's next for Europe's big-thinkers.