The follow-up manager is a user-friendly tool to make advanced campaigns. By integrating this tool with the template editor it is made easy to make complicated and personalized follow-up actions. The follow-up manager can be used when someone clicks on an element, for example a hyperlink, image, video or other call-to-action. You could even keep track of what links someone clicks in their profile.
You can navigate to the follow-up-manager by selecting a CTA in the template editor that you want to create a follow-up for. You can make a follow-up with the flowchart editor or with the script editor.