Unsubscribe behaviour

Copernica receives all sorts of feedback from users who want to unsubscribe from mailing lists. It’s up to you how you react to unsubscribe triggers: ignore them (which is illegal and might make those receiving email quite angry), delete the entire profile or change a field value. If you change a field value you can use it to make a newsletter selection.

Triggers come in different ways. Usually they come in the form of unsubscribe links in mailings and feedback from a user clicking the unsubscribe button in their email client. However, we can also receive complaints at our abuse address or be informed when a user marks your mail as spam. Copernica collects and handles these triggers according to your preferred unsubscribe behaviour.

Marketing Suite settings

Unsubscribe behaviour can be set for each database individually. In the 'Database & Profiles' section, select your database and click on the cog wheel in the bar on the top of your screen. You can now set your unsubscribe behaviour.

Publisher settings

First go to the Profiles component and select the database you want to change the behaviour of. You can then find the unsubscribe options under Database management and determine how you want to handle unsubscribes.

More information

Now you know who your most valuable profiles are: Those who want to receive your email. If you keep profile data from unsubscribes you should make a newsletter selection to exclude them from your mailings. Find out more in the articles below.