Personalization

The Marketing Suite and Publisher let you personalize e-mails in an easy way. Just incorporate a little piece of code in your e-mail. When sent, the code gets compiled and substitutes the code with the correct credentials of the receiver. By clicking on the links below, you'll find out how to personalize your e-mails in the Marketing Suite as well as the Publisher:

Personalizing with the Marketing Suite

The fancy drag-and-drop, which you can find inside the Marketing Suite, gives you endless possibilities when creating your e-mails. The e-mails sent from this editor are automatically responsive and thus look great on every device or client.

You can personalize e-mails in several ways: think about a personal greeting with first and last name, show specific piece of content based on interest or don't show a specific product because a customer has recently bought it.

{$profile/subprofile.<field>}

Example:

Dear {$profile.firstname}

With this syntax, every piece of data from a database or collection field can be put inside an e-mail. When sent, this code gets evaluated and substituted by the field value in the profile of the receiver.

It's always needed to specify exactly whether a field is called from a profile or from a subprofile. It's perfectly fine to call {$profile.firstname} or {$subprofile.firstname}. You just call the firstname property from a different place.

It's possible to extend the hyperlinks in your e-mails with data from a profile or subprofile. Unique login credentials ($profile.id en $profile.code) is a good example of data that you can incorporate in a hyperlink. Consequently, when users click on a hyperlink, they're automatically logged in on the page the hyperlink points to.

https://www.example.com/gegevens-wijzigen?profile={$profile.id}&code={$profile.code}

Where can I personalize in the drag-and-drop editor?

In the Marketing Suite you have an abundance of places where you can apply personalization. These fields can be recognized by the Dollar $ sign in the input field. You can for example edit the 'from name', subject or 'from adres' by adding the code to each of these fields.

More information

Besides personalization there are many more fun things you can do with your templates. You can add videos or GIF's to make your email more interesting or add follow-ups to automate your campaigns. Find out more in the articles below.